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Thrivetime Show | Business School without the BS

Business | The Catalyst: How to Change Anyone's Mind (with Wharton Business Professor Jonah Berger)

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneurship

4.71.5K Ratings

🗓️ 1 May 2023

⏱️ 36 minutes

🧾️ Download transcript

Summary

Transcript

Click on a timestamp to play from that location

0:00.0

Robin. Yes, Batman. Where have you been? You're late. I'm sorry, Batman. I was

0:08.0

at Chipotle getting myself a burrito. Why can't Ben? It appeared to me like a

0:13.2

like a vision. I forgot the Tabasco sauce and I had to double back. I had to go.

0:18.7

Are you kidding me? We're interviewing Jonah Berger, the New York Times best-selling author.

0:24.0

Who? We're interviewing Jonah Berger, the Wharton Business College Professor.

0:29.1

Okay, now. We're interviewing someone who's kind of a big deal and you mean to tell me that you went back

0:35.6

for extra sauce. You don't have to yell at me. You're just sizzling. You're sizzling, Batman.

0:42.0

Must be on time. We're interviewing Jonah Berger, the best-selling author of the new hit book,

0:48.4

The Catalyst. How to change anyone's mind. Batman? I didn't have a quick question.

0:55.6

Would you have gone back? No. That's why I was upset, Robin. I need you to understand what I'd say.

1:03.3

I understand. You're saying that if I go to Chipotle again and I have to go back to get extra

1:11.5

sauce, I should call you and just tell you that I run into a little bit late. No, you son of a

1:19.0

Batman. Would you curse at me? It doesn't make me want to change my mind. I'm not going to do it.

1:25.1

I'm not going to do it. I wouldn't be prudent to change your mind when being yelled at by a Yeller.

1:33.2

Batman? You should vote for Bernie Sanders. Feel the burn 2020.

1:39.3

Get ready to enter the bribe time show.

2:09.3

You see my wife and kids? Please tell them how. It's a C&Z up on your right D.O.

2:13.5

And now three, two, one. Here we go.

2:20.8

Yes, yes, yes. And yes, see, it is extra sane when you are next to me and you are back from injury.

2:27.3

How are you, my friend? I'm alive and kicking in fact. What is wrong? What's happening?

2:32.2

Oh gosh. Tell us something. Tell us a little something. I just got a little pinch

2:36.8

nerve and then I just did a move, you know, so that kind of aggravated a little bit. So I've

...

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