Welcome back to the Strong Life podcast. This is your host, Zach Evanish. And in this episode,

we've got a bonus episode. It's a duo episode where I jump on my buddy's podcast, the

business of strength, Joe Riggio. Sometimes he's got his partner, Dan Goodman, or their other

head of sports performance and education at a manner running their

podcast.

But the business of strength is all about the business aspect of being a strength coach, whether

it's running a gym or becoming a strength coach where you're basically learning to escape the

matrix. And what I mean by that is in this

episode, I was kind of heartbroken when I had come across a job posting at one of the major

universities, one of probably the most prominent universities out there, and the salary was 45 grand,

when they're in a weight room that costs tens of millions of dollars in a sports performance building,

that's probably $100 million.

And I say to myself, how can this be the case?

And so when that happened, I said, listen, let's crush this podcast.

Let's talk about business.

Let's talk about why we're bringing back at the Underground Strength Conference.

And by the way, I've mentioned it many times the past probably six weeks.

It is finally live.

You could go to undergroundstrecon.com and you could register

for the event. If you've gone through my certification or you're a member of any of my membership

areas such as the trainee rogue teams, we have Gladiator Strong and Dad Strong. That has a

discount code on the forum. Underground. That has a discount code on the form.

...