Welcome to the Thrive Time Show on Talk Radio 1170.

Alright, Thrive Nation with you're out there listening and you're fighting the concept of gathering online reviews.

This podcast is for you and I am titling it. I'm entitling it. Titling it online reviews 101. Why gathering reviews matters and why 37 year old white men are not typically drafted in the first round of the NBA draft.

This is this is my this is my title for you. When I've discovered is there's a lot of people out there that say, you know what?

People in my industry don't lead read on online reviews. Well according to Forbes 88% of consumers trust online reviews. So let's just say you're in that 12% I guess category where people don't read online reviews.

That's one that would be rare, but maybe that's not impossible. But Michael Levine, the PR consultant of choice for Michael Jackson, Prince, Nike, Pizza Hut, etc.

He says, if you give someone a present and you give it to them in a Tiffany box, it's likely that they'll believe that the gift has a higher perceived value.

Then if you gave it to them in no box or a box of less prestige, Nike move that's not because the receiver of the gift is a fool.

But instead because we live in a culture in which we gift wrap everything, our politicians, our corporate heads, our movie and TV stars and even our toilet paper.

Public relations is like gift wrapping. So I'm saying maybe you have a great business, but you've neglected to gather reviews over time.

And so I wrote a little notable quote I'd like to read to you for myself to you. This is me quoting myself on a radio took a selfie of myself. I was writing this myself.

And I said, I'm sure every human I know read reviews before buying anything online except for your customers. And so Forbes says there's six ways to prove that you're the real deal.

One is with consumer reviews and ratings. Two is people on social media talking about how you're the great service. They like you the real accounts, real social media.

Third is like trust symbols. You know, hey, I'm a part of better business bureau. I'm a part of the McAfee secure website. I got to that kind of thing.

The fourth is video testimonials from real customers. Those work very, very well.

The fifth is celebrity endorsements in the sixth is maybe getting featured on the nightly news, CNN, Fox, that kind of thing.

So if you don't want to use those six moves to gather trust from a customer, then I don't know how to help you. But the easiest way that I know of if you are a great service, the easiest, the lowest hanging fruit is to get reviews.

And I will just leave you with this before I tear it over to our team, our table of gurus before I turn over to Dr. Z and Wes Carter, the attorney and Eric Chup, the business coach is even though I love the game of basketball very, very much.

There's probably a very, very low chance that I'm going to be drafted in the NBA draft. No, stop it. You've got a great crossover. I love the games. I mean, you know, I'm probably not going to be drafted because it's the way life works. It doesn't matter how I feel. That just mean.

It's mean to myself. Don't give up on your dreams, okay. Don't ever give up on your first draft. Anybody, okay?

If you're willing to do whatever, Bella, check, Bella, check and take you and turn you into a superstar. We know that I can probably play one play for a Bella, check, he's, he gets anything out of it. Nobody can't do it.

Okay. So turns out Clay broke half the bones in his body. Just trying out. So here is the thing. Again, there's six ways to gather social proof to get

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