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Wake up to Money. Business of Sports on BBC 5 Live.

Hello, welcome to Business of Sport with Sean Farrington.

On this episode, one of Britain's biggest brands, both overseas and at home, the Premier League.

Generating more in sales around the world than the UK's music industry.

And back on our shores,

just starting a new TV deal worth almost £7 billion over the next four years.

I'm going to be joined by the boss of Discovery, which oversees the TNT Sports Channel,

show many of those matches and the chief executive of Brighton and Hove Albion,

one of the clubs looking to build on the new revenues.

BBC 5 Live.

Wake up to money.

Business of Sports on BBC 5 Live.

And when you talk about the business of sport, you don't get much bigger than the deals done by the Premier League and the teams in it.

An estimated 1.87 billion people following the top flight... much bigger than the deals done by the Premier League and the teams in it.

An estimated 1.87 billion people following the top flight from all over the world.

Of course, lots of those on social media. But even when you look at those looking at screens, watching the games,

the league is broadcast to around 900 million households around across 189 countries.

Six of the top 10 clubs in the world in terms of revenues are in the Premier League.

And starting this season, 270 games will be shown live up from around 200.

All of this is part of the 6.7 billion pound package that the league described as the largest sports media rights deal ever concluded in the UK.

Sky Sports bought up four of the five possible packages to show at least 215 games and TNT will show a minimum of 52 games.

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