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Business of Sports on BBC 5 Live.

Hello, welcome to Business of Sport with Sean Farrington.

Today we're having a look at a sport that 40% of people in the UK do, or at least claim to do.

You may be doing it right now.

It is running, whether it's marathons, part runs, just a gentle jog around the block, running,

and the gear needed for it is big business.

Today, we're going to hear from the boss of one of the world's biggest running shoe manufacturers.

BBC 5 Live.

Wake up to Money. Business of Sports on BBC 5 Live.

And we are talking to the chief executive of on running. Martin Hoffman. On running, you might have noticed, emerged as a challenger brand 15 years ago to get an idea of how much it's

grown when we have a look at businesses that list on stock markets around the world where

people can buy and sell shares in them. On is now the third most valuable footwear brand

behind Nike and Adidas, so not too bad company. And at the latest count, it expects sales to be

almost a third in 2025 compared to the year before. And at the time of recording this

interview, a share price down almost a fifth this year. It's seen costs rise as tariffs increase.

Those taxes on goods like trainers as they move from one country

to another and all the change that's come with Donald Trump's policies impacting businesses

like on running. So plenty to be discussed about growing a business to challenge the big

traditional players, what you then do next once you've become an established name yourself

...