Business of Sport: The Ashes

Wake Up to Money

BBC

Business

4.4 • 754 Ratings

🗓️ 10 December 2021

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rahul Tandon looks at the money behind The Ashes. He discusses how important sponsorship is in cricket, how to grow the fanbase and get more people involved in the game. Rahul also speaks to Manoj Badale, one of the owners of the IPL team the Rajasthan Royal.

Transcript

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0:00.0	The Traitors is back and so is that mysterious cloaked figure with the familiar fringe.
0:06.7	Yeah, it's me.
0:07.9	And when you've watched Claudia in the castle, join me, Ed Gamble, for the official visualised companion podcast.
0:13.7	And remember, I'll be listening.
0:15.9	Okay?
0:16.7	No, seriously, I love it.
0:18.5	What a faithful.
0:19.7	We'll unpack betrayals and spill scandalous secrets with celeb guests,
0:23.8	traitors' legends, and murdered and banished players.
0:27.1	The traitors uncloked.
0:28.4	Watch on eye player, listen for more on BBC Sounds.
0:33.2	BBC Sounds, music, radio, podcasts.
0:36.8	BBC 5 Live. Wake up to Money, Business, podcasts. BBC 5 Live.
0:38.4	Wake up to Money, Business of Sports on BBC 5 Live.
0:43.6	Hi, I'm Rahul Tandon with the Business of Sports special here on the world of cricket.
0:48.4	The money involved in the sport is recent controversies and the financial viability of the professional game going into the future.
0:56.0	There's no doubt cricket is a more lucrative sport than it used to be.
0:59.0	Top players can get paid in the millions.
1:01.0	Major brands are stepping in as sponsors and broadcast rights, well, they go for billions of dollars now.
1:06.0	A lot of it's increased profitability is due to that T20 format. But where does that leave the longer
1:12.2	test format? We're on day three of the ashes, of course, one of the premier fixtures in that
1:16.4	test calendar back in October this year. With all the debate around whether England could play
	...

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