Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about the business lessons that Neil learned from 2020. So this is a two-part episode or series. One is for

Neil. One is for myself.

Neil, I guess, what did you learn from 2020? What are the big things?

The biggest thing that I learned is you need a double down when things are working. So what I mean by that is, you know, when you look at the venture-backed businesses, if they want to grow sales, they don't hire one person for sales. They hire two people. So we have a lot of different divisions in our company from

partnerships to franchises to agencies to outbound and some of them we didn't hire enough for and some of them we had the approach of not hiring at all and delaying it when we shouldn't have and the company was earning profit.

So we should have hired faster.

And the second thing we should have done

...