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Six-minute vocabulary. From BBC learningenglish.com.

Hello and welcome to six-minute vocabulary. I'm Neil.

And I'm Catherine.

And our topic today is business jargon.

That's words and phrases you hear mostly in the world of business.

So, Neil, are you ready for some blue sky thinking?

Blue sky thinking. That's an expression often heard in the workplace. It means being creative,

coming up with new, original ideas. Exactly. And in this program, we've got lots more business

phrases for you. We'll explain what they mean and when to use them.

But first, listen to Sophie talking to her marketing team.

And here's a question to think about while you listen. What does Sophie ask Joe to do?

Good. It seems we're all reading from the same page. We need to reach the upscale customers.

So, can we think out of the box and come up with something quite different? We have to push the

envelope if we want to succeed in the market. Now, if we take the helicopter view, we can see that we've affected lower costs.

We've targeted low hanging fruit and got rid of several distributors. Going forward now,

Joe, can he action advertising? Is everyone clear now? Lots of business jargon there. We usually don't use so many at one time,

do we, Neil? No, it can sound a bit much if he use all of them, though these are things that

you probably will hear in a business context. Most definitely. So back to our question. We asked you,

what does Sophie ask Joe to do?

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