What's up, guys. It is Nate here. I'm recording this episode so off cuff. So if you're listening to

me on the day I record it, which is Monday, happy Monday. And I'm just going to record it,

upload it. And it's something that I have been thinking about in the past week. And it's,

I think it's a really important topic of discussion when it comes to business owners,

when it comes to entrepreneurs.

And I have to tell myself this all the freaking time as a business owner because it's not

necessarily like a fun thing to hear, but it's definitely something that I think is really

important to hear.

And once you understand it, it makes things just easier, I think, really important to hear. And once you understand it, it makes

things just easier, I think, on yourself in business. And so the whole premise of what I'm

talking about here is this idea in business of choose your hard. Okay. And it's this whole idea

that business is hard. And the things you have to do to succeed in

business are hard oftentimes, but it's a matter of are you going to choose the easier hard

things or are you going to choose the harder hard things?

Okay?

If that makes any sense, just roll with me here.

So lately, and I'm not calling out anybody. So if

like this resonates with you, don't assume that this is you that I'm talking about. But just like

lately in the past couple months, I definitely have seen some things, whether it's like content on

social media. And it'll be something along the lines of like, hey, you know, photographers should never feel

any pressure to get their galleries out in a certain amount of time, in an efficient time

frame because like the good art takes time and all that. Or excuse me, photographers should

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