The deal, okay? I think we're gonna sell a ton of cupcakes.

Why? Because cupcakes are hot right now, and because we have a great name. Cousin's cupcakes. Boom. We're going to the top. All the way. Now, in order to get to the top, we're gonna have to come up with an amazing business model. I came up with something that I think is going to blow your mind. And I can't wait to see it. Can I show you?? Okay. Ladies and gentlemen, I'd like to introduce to you for the first time the Cousins Cuckeks

business model, Shelly.

For goodness cake, come to Cousins C cupcakes.

What is this?

What is this? What is this?

What is this?

You're doing?

Last week you said we needed a business model.

Not a business model.

What then?

I'm talking about a business model.

Oh.

Come on, man.

All right, on today's show, we're talking about how to build a workflow, how to build systems that actually work.

And a lot of times when people build a business, they don't think about it in terms of it being a linear workflow.

A lot of times when people are building a company, they think about the idea.

Obviously, in this particular video that you just watched, I was having some fun with this concept of a business model and what it means. But a lot of times people, they think that

the idea is so great that that is what's going to produce sales. They start to think, wow,

because cupcakes are hot right now, therefore people will buy them. You might hear lies,

you might hear lies that people have said

so often they sound true. Here's a business lie. You hear a lot is, oh, the product is so good

...