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All right, Thrive Nation. Welcome back to the conversation is the Thrive Time Show on your

podcast download. My name is Clay Clark. I'm the former United States small business administration

entrepreneur of the year. And you are listening to another fantastic fabulous and ultra humble

edition of the Ask Clay Anything podcast. And we have Mr. Harley, our special guest from Oral

Roberts University on this show today. And we have Mr. Eric Chup the business coach and we have

Mr. Marshall Morris, the co-author of the Amazon best selling book. Start here what you can

download for free at ThriveTimeShow.com or if you want to buy the physical copy of it and I know

you do you can get it today by going to Amazon and typing in the start here book in the name Marshall

Morris and bam it'll pop up there. So now with any further ado, what is your business question Mr.

Harley? Lichtenstein. All right. So when we talk to clients, we will preach about using no

brainers that it's a huge deal and it'll really separate you from the pack. But when we try and

implement a no brainer, what how would you be able to test and see if that no brainer will actually

work? These are great questions. Okay, what you're going to do first off Chups. I want to make

sure you put a link to the interview that Tim Ferris does with Mike Maple's junior because he

explains how he tested his book cover for the four hour work week, how he tested what advertisements

would work. It's called a B testing and I'll tee it up. I'll kind of get into the overview and

I'll marshal hammer it home here. So here we go. You want to come up with the three best offers

...