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Thrivetime Show | Business School without the BS

Business | Honest Tea's founder (Seth Goldman's) Tips for Staying Focused and Marketing with Limited Resources

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneurship

4.71.5K Ratings

🗓️ 17 May 2023

⏱️ 23 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

Aten the world's best business workshop led by America's number one business coach

0:07.4

for free by subscribing on iTunes and leaving us an objective review, claim your tickets

0:12.8

by emailing us proof that you did it, and your contact information to info at DriveTimeShow.com.

0:18.2

Alright, Drive Nation, welcome back to the conversation.

0:23.7

It's the Thrive Time Show on your radio and today we're breaking down the words of wisdom

0:28.7

from Seth Goldman, the founder of Honest T. This guy ultimately ended up selling his business

0:34.9

to Coca-Cola, but before he did that, he got to a place where he was making 15,000 bottles.

0:41.9

What is he?

0:42.9

I mean, how much did he set up for?

0:43.9

By the way, let me ask you that.

0:44.9

Well, let me give you the stats with the business.

0:46.8

Okay.

0:47.8

The first five years in business, he sold a total of $16.3 million of product.

0:53.4

Okay.

0:54.4

The second five years, he sold $90 million.

0:58.5

Then somewhere along that range, he teamed up with Coca-Cola, it was kind of a deal where

1:02.2

they bought 40% of the company, but they really just wanted total control of it.

1:07.5

So I don't have it.

1:08.5

It's like with Google, if you look up Google today, Larry and Sergei own under 20% of Google,

1:14.1

but they have the majority of decision-making powers.

1:16.8

They have all the, uh, of the, the voting chairs, yeah, they can decide what happens.

1:21.9

Coca-Cola said, we want to be in control of your business.

...

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