This is the Gary V. Audio Experience.

Because we're gonna be legends!

We're gonna get that attention!

Finland is one of the most interesting markets in the world for somebody like me

because I'm unemotional.

Meaning marketing to me is just, you know,

whether it's outdoor or Google or Facebook or Snapchat or Instagram or

drawing on a building or a flyer or television, I'm just unemotional.

I don't care. I don't love digital.

I don't like technology. I like attention.

Because if you have attention, then you can tell somebody what you're about.

In Finland, per capita, the usage of Instagram and Facebook,

in comparison to how much marketing money is being put in there by the companies in Finland,

is one of the biggest opportunities in the world.

The citizens of this country are using these platforms tremendously.

The entrepreneurs are building small little things.

The problem is, unlike America where the entrepreneurs are winning,

so in America, every big company is in deep shit, for real.

Like, every industry including Pizza Hut and, you know, Domino's big trouble

because they're spending money on television and outdoor and direct mail

and little startups are spending it on Facebook and things in nature

and it's happened overnight.

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