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Business Daily

Business Daily meets the Queen of Biscuits

Business Daily

BBC

Business

4.4796 Ratings

🗓️ 22 September 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

How do you make an artisan product at scale?

We head to the UK factory of Biscuiteers, where millions of biscuits are hand-iced every year, from treats shaped like designer bags to edible versions of favourite cartoon characters.

Harriet Hastings is the co-founder of the company - in this episode, she shares her business advice, explains why marketing is key and talks about running a business with her husband.

Producer / presenter: Sam Everett

(Image: A ballerina biscuit being iced. Credit: BBC)

Transcript

Click on a timestamp to play from that location

0:00.0

Lives Less Ordinary is the podcast from the BBC World Service,

0:04.3

bringing you extraordinary personal stories from around the globe.

0:08.5

Search for Lives Less Ordinary wherever you get your BBC podcasts.

0:17.3

Picture a Willy Wonka-style factory,

0:20.0

where millions of biscuits are being hand-iced every year.

0:22.6

From treat shaped like designer bags to edible versions of your favourite cartoon character.

0:27.6

I've come to the headquarters of gifting retailer biscuiters in London, who specialise in

0:33.6

who specialise in creating hand-ice biscuits.

0:35.6

I'm meeting what some might call the queen of biscuits, one of the

0:38.8

driving forces behind it. The giant room we're standing in houses a production line where workers

0:44.3

meticulously decorate biscuits in different stages. We are in the grand icing hall in the Ministry of

0:50.0

Biscuits and what we're looking at here is what our birthday treats collection. It's basically like

0:56.1

the most delicious birthday tea. They've got over there some cupcakes that are part of the

1:00.0

collection as well and there'll be some birthday cakes. Lots of sprinkles. Lots of sprinkles. Yeah,

1:04.8

lots of, lots of fun. I'm Samantha Everett and welcome to another episode of Business Daily Meets on the BBC World

1:14.1

Service. This is where we bring you in-depth interviews with people in business from across the

1:18.7

globe. Today I've come to talk to Harriet Hastings, who co-founded Bisciteers in 2007. Over the past

1:26.8

15 years, Harriet has grown the brand exponentially,

1:30.0

distributing millions of biscuits around the world each year. The 150 plus team are headquartered in

1:35.6

Wimbledon, with products stuck in the likes of Selfridges, Hamleys and Harrods. Having expanded

1:41.3

their offering to other luxury gifting products, the brand raked in more than 10 million pounds in turnover last year.

1:46.9

And it hasn't been a slow burner either.

...

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