Business Daily Meets: Pernilla Nyresten
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 12 August 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
Pernilla Nyrensten made history when she became the first female founding CEO to float a company on the Stockholm stock exchange since the its inception 160 years ago. She started her retail business, RevolutionRace in 2013 just less than $30,000 today the firm was recently valued at around 1 billion dollars.
Pernilla's journey has not been without challenges - she's been told, by men, that women should only run hobby businesses and that running a public company is too hard and stressful for women.
Pernilla tells Sam Fenwick that the sexist comments motivated her to pursue her dream of running a successful retail business, and how she hopes to be a role model for other aspiring female entrepreneurs.
Presenter / producer: Sam Fenwick Image: Pernilla and Niclas; Credit: Pernilla Nyrensten
Transcript
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| 0:00.0 | Hello, I'm Sam Fenwick and welcome to Business Daily on the BBC World Service. |
| 0:08.5 | Today we talk women and business with one of Europe's most successful retail entrepreneurs. |
| 0:14.8 | It was a shirt, the first thing I sold, and it felt amazing that I got the sale, but also that she was pleased with the product |
| 0:24.1 | as well. Meet Panilla Nirenstein. In June 2021, she made history by becoming the first female |
| 0:31.9 | founding CEO to float a company on the Stockholm Stock Exchange. But the journey there wasn't without its challenges. |
| 0:40.1 | It's a lot harder when you're a female. |
| 0:43.0 | I heard from one guy, |
| 0:44.6 | I don't think you can manage the public environment |
| 0:47.8 | and it's too hard and stressful for you as a female. |
| 0:51.5 | Panilla started her outdoor clothing company, |
| 0:54.1 | Revolution Race, with less than $30,000 eight years ago. |
| 0:58.6 | Recently, it's been valued at over a billion. |
| 1:01.8 | In Business Daily Meets, |
| 1:03.4 | Panilla tells us the secret of how to thrive |
| 1:05.8 | and succeed as a female entrepreneur. |
| 1:10.6 | This is Panilla Nirenstein's husband and business partner, Nicholas, |
| 1:18.5 | in a video filmed by Panilla and posted on Facebook. |
| 1:25.9 | In the film, Nicholas is showing off some hiking trousers |
| 1:28.9 | with multiple pockets and stretchy fabric. |
| 1:32.4 | It's not a Stephen Spielberg production. |
| 1:34.8 | It's the kind of video you and I would make. |
| 1:37.8 | It's a little bit wobbly, and as you can hear, the sound quality isn't great. |
... |
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