Business Daily meets: Niccolo Ricci
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 15 December 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
Niccolo Ricci is the CEO of Stefano Ricci, a luxury clothing brand whose suits are worn by the rich and powerful.
The firm was established more than 50 years ago by his parents, and now, Niccolo, and his brother Filippo, run the family business; supplying high-end luxury attire to clients all around the world. It's a brand that counts heads of state and business magnates among its patrons.
In an era of casual fashion, this is a rarefied world where discretion is the name of the game.
Presenter: Leanna Byrne
(Photo: Niccolo Ricci. Credit: Getty Images)
Transcript
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| 0:00.0 | A white shirt, starched, pressed and crisp. A jacket, structured, tailored to the silhouette, |
| 0:10.7 | trousers with a clean, straight line. I'm sure you're imagining that whoever is wearing this |
| 0:15.7 | exudes confidence. They're a leader with personality, authority and style. |
| 0:21.6 | Well, what if I told you there's a little pocket of the world where this is what people wear every day. |
| 0:27.9 | People who can afford to wear the sharpest suits made with the best fabrics. |
| 0:33.0 | When I was 18, then I got my first tuxedo. |
| 0:35.7 | That was my first made-to-measure outfit. |
| 0:38.3 | It's a world where price rises, slowing economies, and even wars, doesn't touch. |
| 0:43.8 | Maybe there is a decrease in sales in aspirational luxury, but for real luxury, these clients |
| 0:49.4 | are not changed in their way of living. And where you brush shoulders with royalty. |
| 0:57.4 | Let's step into the world of Niccolo Ritchie. |
| 1:01.9 | I'm Leanna Byrne and you're listening to Business Daily Meets on the BBC World Service. |
| 1:06.1 | This is where we bring you in-depth interviews with people in business across the globe. |
| 1:10.7 | And today we're going to meet Niccolo Ritchie, chief executive of Stefano Ritchie, an Italian family-owned |
| 1:12.5 | luxury suit firm for rich, powerful and famous people. |
| 1:18.1 | So in a world where made to measure is rarefied and fashion is casual, my first question is |
| 1:24.5 | whether Niccolo ever has a loungeware day. |
| 1:27.3 | Well, maybe on the weekend or my free time, if I have a walk and My first question is whether Niccolo ever has a lounge wear day? |
| 1:32.8 | Well, maybe on the weekend or my free time, if I have a walk and jog for sure. |
| 1:37.4 | But normally, I always wear head-toe, Stefan Ritchie look. But I try every day wear a pair of legs, have one of our made-to-measure shirt |
| 1:43.9 | and one of our made-to-measure shirt and one of our made-to-measure jacket. |
| 1:46.8 | Deconstructed jacket, which is like still elegant but very comfortable. |
... |
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