Business Daily Meets: Krept
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 25 November 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
UK-based rapper Krept grew up in a culture of gang violence, but has carved out a career for himself as a successful musician and entrepreneur. As one half of rap duo Krept & Konan, his songs, like Waste My Time, G-Love and Freak of the Week, have been streamed millions of times.
Recently Krept – real name Casyo Johnson - has opened a restaurant in south London where he grew up, and the new father has even developed a skincare range for babies.
He tells Dougal Shaw how he juggles the worlds of music and business.
Producer and presenter: Dougal Shaw
(Image: Krept. Credit: BBC)
Transcript
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| 0:00.0 | From the colour and the drama to the sounds and the stories. World Football in Qatar is the |
| 0:06.5 | podcast from the BBC World Service taking you behind the scenes of the World Cup. Throughout the |
| 0:12.6 | tournaments, we're meeting the teams, their fans and the people in Qatar, capturing the stories |
| 0:18.2 | and the passion of the nations who are making this competition so exciting. |
| 0:22.9 | For a truly global take on the World Cup, just search for World Football in Qatar, |
| 0:28.2 | wherever you get your BBC podcasts. |
| 0:43.0 | A lot of rappers these days are entrepreneurs as much as musicians. |
| 0:45.0 | Think JZ or Kanye West. |
| 0:48.7 | They've made millions from ventures like burger chains and fashion deals. |
| 0:51.6 | Well, they've inspired rappers in the UK too. |
| 0:58.5 | I'm Dougal Shaw and welcome to another edition of Business Daily Meets on the BBC World Service. This is where we bring you in-depth interviews with people in business from across |
| 1:03.1 | the globe. Today I'm speaking to CREPt, one half of hip-hop duo Crept and Conan. |
| 1:09.1 | Music is a hustle. You know, you have to connect network of people to make songs of people, |
| 1:15.4 | the same way you have to connect a network with people to do business. |
| 1:19.1 | So there is a lot that you would take from the music world |
| 1:21.8 | and bring that into the business world. |
| 1:24.1 | CREP, whose real name is Cassio Johnson, |
| 1:26.3 | has enjoyed top 10 albums and singles as part of Crept and Conan, |
| 1:30.1 | played to massive crowds at festivals around the world and fronted the rap game TV show. |
| 1:35.0 | They both grew up on council estates in South London, where they were caught up in gang violence. |
| 1:40.1 | Crept has lost friends who died as a result of gang feuds. Others have gone to jail. |
| 1:46.8 | With a long-standing interest in business, Krept owns his own restaurant in South London, |
... |
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