Business Daily meets: Konrad Bergstrom
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 1 December 2023
⏱️ 19 minutes
🧾️ Download transcript
Summary
Konrad Bergstrom comes from a family of seafarers. And as a business leader, he wants to make navigating the seas environmentally friendly. His business, X Shore, has been dubbed "the Tesla of the seas".
Konrad is now considered one of Sweden's leading entrepreneurs, having also founded Zound industries - the tech company that produces electronics for Marshall Amplification and Adidas.
But it's not all been plain sailing for the businessman.
In this edition of Business Daily, Leanna Byrne finds out how a boy selling hot dogs in his home town went from windsurfer to entrepreneur; how he overcame business failure; and how a business disagreement led Konrad back to his home - the sea.
(Picture: Konrad Bergstrom. Credit: Getty Images)
Presented and produced by Leanna Byrne
Transcript
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| 0:00.0 | The Global Story is the podcast helping you make sense of the news. |
| 0:06.7 | Join me, Katya Adler, every weekday as I take a closer look at the stories making the headlines, |
| 0:12.1 | with insights from the BBC's global network of experts. |
| 0:16.0 | Search for The Global Story, wherever you get your BBC podcasts. |
| 0:25.6 | Thank you. The Global Story, wherever you get your BBC podcasts. There are plenty of ways to cross the Irish Sea. |
| 0:28.8 | You can travel by plane, or the more environmentally friendly option would be to take a boat. |
| 0:35.8 | Well, what if I told you one entrepreneur wants to make navigating the |
| 0:39.7 | seas even more environmentally friendly? Enter Conrad Bergstrom. He's founder of Exshore, |
| 0:46.7 | a Swedish electric boat company, dubbed the Tesla of the Seas. These boats are light, fast, |
| 0:53.3 | and have a distinctively scandy minimalist design. |
| 0:57.9 | They're also super high tech. You can unlock the boat using an app on your smartwatch and start the |
| 1:04.2 | engine. It's even got a man overboard feature that automatically stops and turns the boat around |
| 1:10.6 | if you find yourself in the water. |
| 1:13.4 | And really, it's no wonder Bergstrom found at this company. He comes from a family of seafarers. |
| 1:20.0 | My grandpa is from a seaman's family and my grandma is from a fisherman's family. I love the sea. |
| 1:26.3 | The sea is like the most magic place for me. |
| 1:29.5 | You know, that's where I feel calm and that's where I feel I belong. |
| 1:33.7 | Conrad particularly loved getting out in the water in a motorboat. But he was always aware that they |
| 1:39.7 | emitted a lot of fumes and made a lot of noise, not very environmentally friendly. |
| 1:46.3 | I thought that this needs a better solution. So in 1996, I trademarked Exshore and I had this |
| 1:55.1 | dream, but the technology wasn't there. So it wasn't until 2012, 2013, I started to make the new concepts. |
| 2:04.5 | And it wasn't until 2017, I built my first prototype. And when Conrad finally got out on the sea |
... |
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