Hi, I'm Joe Critcher. Today on Business Daily Meets, we're chatting to the inventor of the iPod and the co-inventor of the iPhone, Tony Fidel. He's going to tell us the inspiration behind his inventions, why he's now investing in green startups, and what advice he has for anyone with their own big ideas.

Stick with it even when you fail.

You're right?

Failure is the best teacher.

This is Business Daily Meets on the BBC.

There's no doubt Apple technology has revolutionised the world.

The US company says there are now more than a billion and a half Apple devices in active use globally.

A billion of those are iPhones.

So just how do you come up with such a world-changing idea?

Well, we'll be finding out from Tony Fidel, the man who invented the iPod and helped to come up

with the idea of the iPhone. First, though, let's find out what his early life was like.

I grew up in a perfectly great, you know, middle class household, but we moved a lot around the

US. And so born in Detroit, and I went to 12 schools in 15 years. And my parents were

working, you know, and I went to either public school or private school. Going to that many

schools, you had to become a chameleon, right, and try to either fit in, blend in, or just stay out

of the way. And so each year, you know, it would be you're a new kid.

In some cases, you're really a new kid because I was in a new town. And I didn't really have

a clear understanding of what was going on in that town yet. So yeah, it definitely allowed

you to see the world in a different way than just being a part of a click and you're,

you know, in that click for, you know, five or ten years with the same friends. You know, we were

definitely Americanized, but my dad's dad was Lebanese and my mom grew up in a Polish-Russian

household. So very much deep ethnicities that came second-generation

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