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Business Daily

Business Daily meets: Bruce Daisley

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 2 September 2022

⏱️ 19 minutes

🧾️ Download transcript

Summary

Do people who use social media need to be more resilient? Thats the question Sam Fenwick asks former Twitter executive, Bruce Daisley. For eight years he ran Twitter's business in Europe, the Middle East and Africa. He then became a writer and consultant on better working practices. In his latest book, Fortitude: Unlocking the Secrets of Inner Strength, he examines what makes people resilient. i Bruce Daisley was staying with relatives in Beirut the day of the chemical explosion in 2020. In the aftermath he heard much talk of the ‘resilience’ of the Lebanese people. But when he heard someone say, ‘We don’t want to be resilient. We just want to live!’, it got him thinking about what resilience really is and how individuals can achieve it.

Presenter: Sam Fenwick

(Photo: Bruce Daisley with kind permission)

Transcript

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0:00.0

What's up, y'all?

0:00.9

I'm Renee Montgomery, and my podcast Untold Legends

0:03.9

Aura is available now.

0:06.5

I'm looking back on the life of one of the most extraordinary black female sports stars

0:11.4

of the 20th century, whose name has been all but forgotten.

0:16.0

Ora Washington.

0:17.9

Stay listening at the end of this podcast to find out more.

0:26.6

Thank you. Washington. Stay listening at the end of this podcast to find out more. Hello, I'm Sam Fenwick, and today on Business Daily from the BBC World Service, we meet Bruce Daisley.

0:34.0

I was formerly a tech exec for companies like Google and Twitter and now I spend my time

0:39.3

helping companies think about workplace culture and writing about the intersection of work and psychology.

0:45.3

His new book is called Fortitude and in it he tries to unlock the secrets of inner strength.

0:52.3

Haven't people been trying to do that for years?

0:55.9

So what's his answer?

0:57.6

Resilience is the strength that we give to each other.

1:00.6

Resilience is a collective strength.

1:02.2

Resilience is the strength that we draw from feeling connected to the people around us.

1:06.3

If it's all about resilience, does the former Twitter boss think people on the social media network need to be resilient?

1:14.3

And how can we, as individuals, build it?

1:17.7

That's Bruce Daisley on Business Daily Meets.

1:22.5

I was in Beirut when there was just this formidable explosion in 2020.

1:28.4

It was the biggest explosion in a peacetime environment ever.

1:32.3

Bruce was visiting relatives in Beirut when an enormous chemical explosion at the port

...

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