Hello and Namaste. I'm Divina Gupta. And today on Business Daily, we are talking to Angelo George.

He's the CEO of Bissleri, a company which is so popular that the brand name has become synonymous with the product itself, mineral water.

We find out how in the space of 60 years, this brand went from Italian origins to reportedly a billion dollar venture.

Doors don't open at the first knock. You need to be persistent about what you're trying to do.

We also talk about the problems that come with this business, like that of plastic pollution.

And the ethics of making people pay for safe drinking water.

People in India thought it is a crime to pay for water.

That's all coming up here on Business Daily on the BBC World Service.

Angelo George started his career selling medicines, a beginning that prepped him for his future job.

I think my first job was of meeting doctors, so waiting outside the cabin, waiting for the doctor to grant you an interview.

Your young guy graduate out of college with a lot of impatience. I think those two years actually made

me much more humbler person because you realize that end of the day, the doctor decided what

the patient should be consuming and not necessarily what the pharmaceutical company is recommending.

What were the lessons that you learned at that time then?

You need to be hopeful because doors don't open at the first knock.

You need to be persistent about what you're trying to do.

And persistence is the source behind Bessleri's popularity as well.

It all started in 1965 when Sinear Filiqi Bissleri made his way from Italy to India to set up a manufacturing plant of bottled water.

At that time, spending money to buy it was unheard of.

So water in a glass bottle was the first offering, which was essentially for international travelers

coming into India, a safe package drinking water available. And the packaging medium in those days

was glass. But this idea caught the attention of an Indian businessman Ramesh Chohan. He was running

...