How much growth have you had from the since, you know, since you and I first met to now as maybe as a

percentage or something? Oh, gosh. I'm guessing, but at least 400% since we started. And that was

through COVID. Our sales are four times higher than they were since we started. I just want people to reflect on that for a second. I talk to people every day, Lindsay, who come into my place, just like you do, people that come in, they're not, maybe not feeling healthy, and they come to you for treatments. People come into my life and they go, my husband and I were contractors, were dentists, we're doctors, were lawyers. I just get off the phone with a lawyer who's, he's a great lawyer. He went to college. He's checking all the boxes. He has the degree. No customers. What do you say? The guy, literally, I just talked to a guy just a moment ago. And he's in a different state and he's going, I have the degrees. I've got the accolades. I've got the resumes. I don't have any

customers. And you can tell he's right on the verge of a breakdown in need of a breakthrough. What do you

say to somebody who can kind of maybe feel like they're overwhelmed with this whole entrepreneurship

thing? I say it's doable. I have a husband that has a high demand career. He works 80 hours a week in the fall. We have seven children together. They're all active in sports. So I know what a full plate looks like and it's not impossible to be successful as an entrepreneur. You've got to follow the recipe. You may feel like Clay's given

some advice that feels redundant, but it does work. And it doesn't require you to completely

leave your other obligations alone. I'm at my kids' sports. I'm there for them on the weekends.

I get them carpooled everywhere and I still own a multi-million

dollar business. The problem is that knowing has become a substitute for doing. People feel good

because they read a chapter or watch the video or listen to a talk and a moment, they get the emotional reward that normally comes from action

without actually doing anything.

It's like reading about push-ups and feeling like you worked out.

You didn't.

But your brain got just enough stimulation to think you did.

You see, knowledge without action is deceptive.

It creates the illusion of progress.

You feel like you're growing, but you're not.

You're collecting insight, but insight doesn't change your body.

Insight doesn't build a business. Insight doesn't save money. Insight doesn't build a business.

Insight doesn't save money.

Insight doesn't fix habits.

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