Business | ART OF THE NO-BRAINER | The Importance of Offering a No-Brainer Offer to Potential Customers
Thrivetime Show | Business School without the BS
Clay Clark
4.7 • 1.5K Ratings
🗓️ 16 May 2023
⏱️ 66 minutes
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Summary
Business | ART OF THE NO-BRAINER | The Importance of Offering a No-Brainer Offer to Potential Customers + Dr. Kasbaum Shares How Diligently Implementing Clay Clark's Proven Marketing, Sales, Hiring & Accounting Services DOUBLED His Business
Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)
See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/
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Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)
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Transcript
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| 0:00.0 | Dr. Breck, cast bomb here and Jason Beasley, business coach here. |
| 0:05.0 | Dr. Breck, we have a lot of medical professionals that watch the podcast, they listen to it, and many are concerned about offering a no-brainer deal. |
| 0:16.0 | Could you explain what kind of no-brainer deal you offer at Dr. Breck.com? |
| 0:20.0 | So when patients go to our website, they can actually click on a link that takes them basically for like a coupon code. |
| 0:28.0 | Okay, got it. |
| 0:29.0 | And so once they have that coupon code, it allows them a free visit, a free exam, free x-rays, and a free first treatment. |
| 0:35.0 | How can you possibly afford to charge somebody no money? |
| 0:38.0 | So what we want to do is that first visit, we want to wow them, we want to just get them through the door we want to create as little a hurdle as possible. |
| 0:46.0 | And then once we wow them, we know that they're going to want to come back for more services after that. |
| 0:50.0 | Now, Jason, you know as a coaching program, we work with a lot of doctors, many of which are concerned offer a no-brainer. |
| 0:56.0 | You know, Dr. Robert Zelner offers a no-brainer, your first exam is $99, and your first pair of glasses. |
| 1:02.0 | Dr. Breck does a no-brainer. How big of a struggle is it to convince most people to offer a no-brainer? |
| 1:08.0 | It's a bigger struggle than it needs to be because most people are worried about cheapening their brand, if they can afford it, if it's going to make their competitors mad. |
| 1:16.0 | So there are a couple of variables, but you benefit far greater from having the no-brainer than not having one. |
| 1:22.0 | Now, Dr. Breck, in terms of your revenue, in terms of just the overall level of sales, how much larger are you now than you were, let's say, 36 months ago? |
| 1:32.0 | We've doubled. |
| 1:33.0 | How big is your waiting list? |
| 1:34.0 | Right now, our waiting list is about seven to eight weeks for new patients. |
| 1:38.0 | Previous to the last three years, I mean, you've already been in business for how many years total have you been in business? |
| 1:43.0 | I guess total. We're going on 16 years now. |
| 1:45.0 | See, for 13 years, you had been operating a certain way, and now you have a huge waiting list. |
| 1:49.0 | Right. |
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