Dr. Breck, cast bomb here and Jason Beasley, business coach here.

Dr. Breck, we have a lot of medical professionals that watch the podcast, they listen to it, and many are concerned about offering a no-brainer deal.

Could you explain what kind of no-brainer deal you offer at drbreck.com?

So when patients go to our website, they can actually click on a link that takes them basically for like a coupon code.

Okay, got it.

And so once they have that coupon code, it allows them a free visit, a free exam, free x-rays, and a free first treatment.

How can you possibly afford to charge somebody no money?

So what we want to do is that first visit we want to wow them, we want to just get them through the door we want to create as little a hurdle as possible.

And then once we wow them, we know that they're going to want to come back for more services after that.

Now, Jason, you know as a coaching program, we work with a lot of doctors, many of which are concerned offer a no-brainer.

You know, Dr. Robert Zellner offers a no-brainer, your first exam is 99 dollars, and your first pair of glasses.

Dr. Breck does a no-brainer. How big of a struggle is it to convince most people to offer a no-brainer?

It's a bigger struggle than it needs to be, because most people are worried about cheapening their brand if they can afford it, if it's going to make their competitors mad.

So there are a couple of variables, but you benefit far greater from having a no-brainer than not having one.

Now, Dr. Breck, in terms of your revenue, in terms of just the overall level of sales, how much larger are you now than you were, let's say, 36 months ago?

We've doubled.

How big is your waiting list?

Right now, our waiting list is about seven to eight weeks for new patients.

Previous to the last three years, I mean, you'd already been in business for how many years total have you been in business?

I guess total. We're going on 16 years now.

For 13 years, you had been operating a certain way, and now you have a huge waiting list.

Right.

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