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Business Daily

Business and Science: Communicating science

Business Daily

BBC

Business

4.4796 Ratings

🗓️ 8 September 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

Science is all around us but a lot of it can be difficult to understand.

Gareth Mitchell speaks to people building careers around helping make science understandable to the general public.

We speak to a YouTuber making music about science, a science festival organiser and a science communication consultant who works with different businesses to make science more engaging and easy to access.

Producer: Hannah Mullane Presenter: Gareth Mitchell

(Image: Ellie Mackay at work. Credit: Ellie Mackay)

Transcript

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0:00.0

When you meet someone online, can you trust they are who they say they are?

0:04.7

I keep thinking so much about you.

0:07.1

She's so stunning.

0:08.3

It's all well planned.

0:10.7

Love Janessa is the True Crime podcast from the BBC World Service and CBC podcasts,

0:16.8

exploring the world of online romance scams.

0:19.8

And it's available now. Find it wherever you found this

0:23.0

podcast. I got a lyrical proclivity special like relativity. General lack of physics, incredible

0:28.2

rapability. Feeling me, don't tell me these glasses like inviolity. I'm physically in a me,

0:32.3

yo, because physics is in. Hello and welcome to Business Daily. I'm Gareth Mitchell. This week,

0:37.3

we've been talking about science and business.

0:39.9

We're finishing the week looking at the science communication industry. When I was growing up,

0:45.4

there were a couple of TV shows about science, there was a bit of radio, some magazines and a few museums.

0:52.2

And that was about it, really. Since then, though, we've seen the emergence

0:55.7

of celebrity scientists, big events, and of course social media. These days, science communication

1:02.3

is a business. Whether that's festivals or events or YouTube, there's so many different ways

1:07.6

that we can communicate science now. And from the living room, direct to millions of fans and followers, science has its social media

1:15.8

stars.

1:16.5

You're doing the contract work representing yourself in all these situations and you're staying

1:21.4

in top of your emails and your finances and you're trying to figure out how to negotiate

1:26.7

deals with companies that know a lot more about business than you do.

1:32.4

On this episode of Business Daily, we speak to the people and organizations that are part

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