Burton Snowboards: Jake Carpenter (2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 10 December 2018

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," we check back in with Jane Och, who solved the problem of guacamole turning brown by designing a container that removes air pockets: the Guac-Lock. (Original broadcast date: October 23, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, it's Guy here, and we've got a great episode for you today from our archives.
0:31.0	It's on Burton Snowboards.
0:33.0	But before we start the show, just a quick reminder that throughout the month of December,
0:37.0	we're going to be asking you to make an end of the year gift to your local public radio station.
0:42.0	Because your support helps your local station keep bringing you the news and stories you depend on.
0:48.0	So please, take a moment to give back to your public radio community.
0:52.0	Just go to donate.npr.org slash built.
0:55.0	And thanks. And now, here's our episode on Burton Snowboards.
1:00.0	I mean, I was like Willie Lohman, and I was a traveling salesman, and I would load up my car.
1:09.0	It was a Volvo wagon at the time.
1:12.0	And I remember once going out with 38 snowboards, and I drove around New York State and visited dealers,
1:17.0	and I went out with 38, and I came home with 40.
1:20.0	40 snowboards?
1:21.0	And because one guy had given me two back that he bought and said, this is a joke.
1:26.0	From NPR, it's how I built this.
1:32.0	A show about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.
	...

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