Burger King’s Bold Advertising Goes Even Riskier with Moldy Whopper
Business Wars Daily
Wondery
4.6 • 716 Ratings
🗓️ 5 March 2020
⏱️ 7 minutes
🧾️ Download transcript
Summary
Today is Thursday, March 5, and we’re looking at Burger King vs. Asana.
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Transcript
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| 1:05.9 | Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, March 5th. |
| 1:11.2 | Have you seen the picture yet? |
| 1:12.6 | The ultra-gross close-up photo of a Burger King Whopper sprouting white, fur, and vivid blue-green mold? |
| 1:18.1 | If you haven't seen it yet, you probably should. |
| 1:22.0 | The ad campaign breaks all the rules of advertising. |
| 1:24.7 | The high-resolution video and photos are so shocking that Ad Weeks David |
| 1:29.1 | Greiner wrote, quote, there are only two eras in advertising, ads that came out before Burger |
| 1:34.5 | King's moldy whopper and ads that came after Burger King's moldy whopper. At the heart of the campaign |
| 1:41.2 | is a 45-second time-lapse video that shows a fresh whopper growing mold over about a month, |
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