Good afternoon everyone and welcome to another content corner. It's Thursday here, which means we're talking about the e-commerce side of the expanding to Europe and what differences there are around the marketplaces.

But today what we're going to be talking about specifically is how are why to bundle products together? Because it's a question that comes up quite often. And it's something

that as European sellers, we can do really easy to help us get some traction in the marketplace.

Now, the first thing is, what is bundling products? Well, bundling products together is not having

10 of these altogether. That's a multi-pack, all right? And that's very different to

bundling products together. Now, bundling products is, I'm probably going to get water over myself

here. So this is one product, this is another product, and we put them together, and that's a bundle.

All right? So that's what we can do to help increase sales. Now we might do that for a number of

reasons. I've probably completely sport the audio by doing that. But there we go. So I just want to

make it really clear that there are the differences between the two. And we can do this for a number

of reasons to really help accelerate ourselves. And really there's two key reasons. One, to win the buy box.

If you're not getting the buy box with your standard assing, what you might want to do is bring

them two together to create a bundle to help you to get that assing, to create a new asset,

I should say, to then create to win the buy box, which is going to help.

So that's one reason. The second reason might be if you've got some slower moving products

by putting both items together. Clearly the water bottle is going to sell a lot more than what the lid are

in most cases. So therefore, if you've got a huge amount of leads that are left over that are coming

up to long storage fees, what you might do is bundle them together just to sell through them,

or if you've got a slow moving product that's not selling as well as you might think.

What that helped do is that will help to rank the products as well. Now, there's a few reasons why to do it.

Now, it will help increase sales, but it's not going to increase the sales of the individual

items. It's going to increase the sales of the bundle item. But what it will also do is help

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