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Unglossy

Bun B: Culture, Burgers, and the Real Trill

Unglossy

Bun B, Tom Frank, Jeffrey Sledge

Entrepreneurship, Business, Personal Journals, Society & Culture

4.9917 Ratings

🗓️ 21 August 2025

⏱️ 74 minutes

🧾️ Download transcript

Summary

In this powerhouse episode of Unglossy, hip-hop icon and cultural heavyweight Bun B (aka Bernard Freeman) joins Thomas Frank and Jeffrey Sledge for a deep, funny, and wildly inspiring conversation that spans decades — and industries.From his early days forming UGK with the late, great Pimp C to building Trill Burgers into America’s best burger brand (literally), Bun breaks down the milestones, missteps, and mindset that kept him both relevant and real. He talks about the origin of his rap name, the Houston culture that shaped him, what it really takes to build longevity in music and business — and why being trill isn’t just a brand, it’s a standard.You’ll hear stories that have never been told, like the day UGK signed with Jive, how Bun became a professor at Rice University, why Ridin’ Dirty was their first real album, and the honest truth about whether he’d ever run for mayor of Houston.And yes, there’s a surprise. Stay till the end to catch a major Unglossy announcement you won't want to miss.This episode is a masterclass in authenticity, entrepreneurship, and cultural leadership — from a man who’s done it all and still shows up hungry.🎙️ Tap in. This is Unglossy."Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Studio and hosted by Bun B, Tom Frank and Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/ Send a text Support the show Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

This week on Unglossy.

0:02.0

So I love to talk to other people about their big pimping moment or when did they find

0:05.7

their burger.

0:06.6

You know what I'm saying? Because that's what I tell everybody, you'll go find your burger, bro. Go find your burger. Go find your burger. I love that. Like, get out here and go for it. But you got to go for it. You got to go. And that's what we're doing with this. We're going for it.

0:00.7

We're going for it.

0:01.4

We're going for it.

0:01.4

I think I found another burger.

0:03.1

And that's the thing.

0:03.8

When you,

0:04.6

when you actually dream for something and And that's what we're doing with this. We're going for it. We're going for it. I think I found another burger.

0:21.1

And that's the thing.

0:21.7

When you, when you actually dream for something and chase it and catch it, you start running after all that shit now. I'm a dog chasing taxi cabs and shit now at this point. Exactly. You know what I'm saying? Because I caught one. Exactly. I caught a car, bro. Now I feel like I can catch all of them.

0:19.4

From the top.

0:21.4

Yeah.

0:21.7

I'm Tom. Exactly. I caught a car, bro. Now I feel like to catch all of them.

0:39.0

From the top.

0:40.9

Good.

0:41.3

I'm Tom Frank.

0:43.5

I'm Mickey Fax.

0:45.2

And I'm Jeffrey Sledge.

0:46.8

Welcome to Unglossy to conning brand and culture.

0:50.1

I'm Tom Frank, partner and chief creative officer at Merrick Creative.

...

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