Building Your Personal Brand: The Art of Self-Marketing
The Stacking Benjamins Show
Joe Saul-Sehy and Josh ‘OG’ Bannerman, CFP
4.4 • 2K Ratings
🗓️ 10 February 2023
⏱️ 58 minutes
🧾️ Download transcript
Summary
How's your personal branding? Have you thought about how you market yourself? Today we dive into why building a personal brand is essential and how to get started with a panel featuring a guy who's helped many brands find their stride, Jason Harris. He's the CEO of advertising firm Mekanism, and he's worked with brands from Ben and Jerry's to Peloton and Nordstrom. He's joined by a woman who's worked hard on her brand as the best financial writer in the business, Paulette Perhach, and our very own co-host OG, who's had to build his financial planning image from the ground up.
Joe's Mom's cousin Diania is filling in for Doug today and will share some intriguing trivia. Will Paulette finally make her mark and score a point? Tune in to find out!
FULL SHOW NOTES: https://www.stackingbenjamins.com/jason-harris-1316
Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.StackingBenjamins.com/201
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Transcript
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| 0:00.0 | You know, I don't understand this podcasting thing. |
| 0:03.7 | How come you boys can't have those keg parties and chase the girls like all the other nice boys do? |
| 0:10.2 | Y'all are nerds. |
| 0:16.8 | Live from Joe's Mom's Basement, it's the Stacking Benjamin show. |
| 0:30.7 | I'm Joe's mom's cousin Diana, and Joe told me we're going to have an impressive guest today. |
| 0:36.9 | But apparently, he's just been a marketer for Ben and Jerry's. |
| 0:41.0 | I'm sorry, but getting people to eat Ben and Jerry's? Not that hard. We'll see what he has to say anyway as we welcome ice cream man and author of the soulful art of persuasion, Jason Harris. |
| 0:56.9 | Plus, we have a woman nearly single-handedly making his job even easier, his best customer, Paulette Perthage. Then we welcome the man whose |
| 1:03.8 | ice cream gets more frozen the longer he holds it, OG. But that's not all, I'll freeze your brain with my trivia question later. |
| 1:14.0 | And now a guy who puts the chunks of cash and the ice cream of your portfolio with a core |
| 1:20.0 | of financial stability, it's Joe Salcihai. |
| 1:28.8 | Hey there, stackers, and thank you, Diana, for the great introduction. |
| 1:32.7 | I am Joe Sal Chii. |
| 1:33.8 | I average your money on Twitter. |
| 1:35.4 | It is Friday, and we're super happy to talk about marketing yourself today. |
| 1:41.3 | And we do have a very special guest, but first of all, let's talk to the gentleman |
| 1:44.2 | across the card table from me. Mr. OG, how are you, brother? Cold and icy. It is. And for |
| 1:51.6 | North Texas, what the hell's going on here? Particularly cold and icy. I have to wait all the way |
| 1:56.5 | till next Wednesday to golf. You do. That is ridiculous. I have to wait four days. Winter sucks this |
| 2:03.8 | week. It does suck. And before we meet our guest of honor, let's say hello to Paulette Perhatch. |
| 2:08.6 | Paulette. How are you? I'm doing great. Thanks for having me. Excited to talk about marketing, |
| 2:13.4 | where I feel like I have something it can contribute. Well, you contribute. |
... |
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