Building Your Own Brand | Road to Revenue #106

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 4 April 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

William Shakespeare was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”. With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build, grow, and sustain a brand. We can transmit our brand’s frequency anywhere, with countless access points and mediums to connect with others, enabling us to potentially reach billions with our message. Using what I call the Stage Theory allows us to turn moments into content that elevates our brand and spreads awareness for the value it brings others. The other piece of the Bard’s advice comes from the character Polonius in Hamlet: “This above all: to thine own self be true...”. Authenticity is a vital component of branding today, because the truth is what vibrates the fastest. Authentic truth is what connects us to others, logically and emotionally. The more truthful and authentic your brand’s message is, as well as the people sharing it, the better it will resonate with others. We don’t just want people to see or hear about the brand, we want them to feel it. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	and what you will do in the end is you will provide value as a personal brand or as a product
0:05.7	service or solution. You will deliver it well and you will deliver it to the many. That's how you
0:12.3	build a brand and find your frequency. This is the flavor. I've been building brands for over 35
0:19.9	years, company brands in the internet and web 1.0, web 2.0, and now even helping brands in web 3.0,
0:26.4	but individual brands have been one of my specialties as I ran one of the most notable sports
0:32.2	agencies in the world with some of the biggest personal brands in the world. And what I've learned
0:38.0	about building brands is that Shakespeare was right. Shakespeare was right in two respects when
0:46.3	building a brand and finding your frequency. And in that inherent in that is the idea to thine
0:54.4	own self be true. Now, you can't be true to yourself unless you know each day what you want
1:02.6	personally, experientially giving them a CV wise, who you can help you and how to get it done.
1:07.8	If you're not prioritizing what's important to you, you're made up of your values. You are
1:13.9	the prioritization of what's important to you each day. That's your frequency. And Shakespeare had
1:20.8	a right that we need to be true to ourselves. We cannot look when we are building a brand and
1:26.5	finding our own frequency and sharing that frequency to others. We cannot worry about what other
1:32.4	people think, what other people want for us. We can't worry about what's missing or what we don't
1:37.5	want. We cannot care about those things, but we can learn from them, unraveling every mistake
1:43.9	for its lesson that's hidden beneath it. We need to utilize our frequency and be confident that we
1:50.4	just like the universe are accelerating, growing and expanding, meaning we're changing.
1:55.9	Yes, you're allowed to change your mind. You're allowed to change your heart set. You're allowed to
2:00.8	change your activities. The activities you have planned. Don't have planned. That could be
2:04.9	you get paid for the activity you don't have played for even your sleep. You can change. But in
2:10.2	accordance to Shakespeare and accordance to frequency and in accordance to building a brand,
	...

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