Building Your Brand | Road to Revenue #132

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 3 October 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

William Shakespeare was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”. With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build, grow, and sustain a brand. We can transmit our brand’s frequency anywhere, with countless access points and mediums to connect with others, enabling us to potentially reach billions with our message. Using what I call the Stage Theory allows us to turn moments into content that elevates our brand and spreads awareness for the value it brings others. The other piece of the Bard’s advice comes from the character Polonius in Hamlet: “This above all: to thine own self be true...”. Authenticity is a vital component of branding today, because the truth is what vibrates the fastest. Authentic truth is what connects us to others, logically and emotionally. The more truthful and authentic your brand’s message is, as well as the people sharing it, the better it will resonate with others. We don’t just want people to see or hear about the brand, we want them to feel it. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is the flavor when you talk about building a brand that we're talking about building
0:07.0	a community of millions of people being a late night show host or the rock.
0:14.7	But you know, what's so interesting is a brand could just be the brand within your community,
0:21.0	your family.
0:22.7	It can be a very small group of people, but it's still very important to build that brand.
0:29.9	To understand every day and acknowledge who you are and to own it and to be somebody
0:36.5	new tomorrow.
0:38.5	You know, we talk about consistent behavior, but one thing I don't think needs to be consistent
0:44.5	is who you are, meaning that you should have an open mind, you should be learning and changing,
0:51.5	and you should allow, as you show up every day consistently, people to experience that change.
0:57.5	They should experience the lessons you've learned, the messages that you've received.
1:02.5	And, you know, I talk about Shakespeare a lot when I talk about branding because today,
1:08.5	Shakespeare probably has the most impact or Einstein, one of the two on my brand.
1:14.5	And what I mean by that is that Shakespeare wrote years ago to the I know himself, be true.
1:19.5	And I have found that people get confused when they're talking about building their brand
1:26.5	or their community, whether it's 10 people, 100 people or 100,000 or 100 million,
1:31.5	that they try to be everything to everyone.
1:36.5	And that just doesn't work anymore today.
1:40.5	It worked when you had a closed community and a closed community of, you know, 100,000 people in your community
1:48.5	or 10,000 people, and we didn't have this ability to use the whole world as our stage.
1:55.5	It worked, but today you really have to be yourself.
2:00.5	You have to take a position on what it is that you want, who you want to help,
	...

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