Building Trust in a Digital Age with Marcus Sheridan

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 5 May 2025

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this conversation, Marcus Sheridan discusses the evolving landscape of marketing in the home services industry, emphasizing the importance of video content, disruption, and building trust with customers. He shares insights on how businesses can adapt to changes brought about by AI and commoditization, and highlights the need for transparency and innovation to stand out in a competitive market. He also discusses the evolving landscape of sales and marketing, emphasizing the importance of adapting to new consumer preferences and leveraging technology while exploring the significance of self-service tools, pricing estimators, and the psychological factors influencing buyer behavior.

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Show Notes:

00:00 The Future of Media in Home Services

02:11 Navigating Change in Marketing

04:31 Disruption and Innovation in Industries

09:50 Creating Trust Signals

13:39 The Role of AI in Marketing

17:11 Commoditization and Differentiation

19:03 The Power of Transparency

31:05 Building a Trusted Brand

37:01 The Future of Selling: Embracing Change

40:50 Self-Service Tools: Revolutionizing Buyer Experience

46:35 The Power of Pricing Estimators

52:34 Understanding Buyer Psychology

56:02 Building Trust Through Personal Connection

01:01:21 Leveraging AI for Business Growth

Transcript

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0:00.0	You have to start thinking like a media company. I do not care how big or small you are.
0:07.6	Every single job that you do is a litany of videos that you could be doing and video is our future.
0:15.2	For home services, home contracting, etc. It is now a video first industry.
0:20.1	And there's a very strong argument that your
0:22.8	YouTube channel will be more important than your website in five years. It could absolutely happen,
0:28.8	prepare for it. Welcome to the Home Service Expert, where each week Tommy chats with world-class
0:34.6	entrepreneurs and experts in various fields, like marketing, sales, hiring,
0:39.1	and leadership to find out what's really behind their success in business. Now, your host,
0:45.7	the Home Service Millionaire, Tommy Mello. Before we get started, I wanted to share two important
0:51.3	things with you. First, I want you to implement what you learned today.
0:55.0	To do that, you'll have to take a lot of notes,
0:57.0	but I also want you to fully concentrate on the interview.
1:00.0	So I ask the team to take notes for you.
1:02.0	Just text, note, N-O-T-E-S to 888-526-1299.
1:09.0	That's 888-526-1299, and you'll receive a link to download the notes from today's episode.
1:17.5	Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
1:22.3	I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.
1:28.3	Just go to elevate and win.com forward slash podcast to get your copy.
1:32.8	Now let's go back into the interview.
1:34.5	All right, guys, welcome back to the home service expert.
1:36.7	I am feeling a little under the weather, just a little cold.
1:41.0	Nothing bad.
	...

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