On this episode of the playbook, I have Danny Kortnerade, co-founder of 1.5 and 4.33 with

over 55 million followers. He's also the CEO and founder of in-studio ventures. And we're going

to talk about the tricks on how you get the biggest stars in the world like Ronaldo and Messi

and the biggest venture capital offices in the world like Adidas family office to do business with

you. Join me with all these secrets and more on the playbook. This is Entrepreneurs the

Playbook. For each week I bring you some of the greatest athletes, celebrities and entrepreneurs

to talk about their personal and professional playbook to success and what made them champions

on the field and in the boardroom. I'm your host David Meltzer. I have Danny Kortnerade. He is the

co-founder of 1.5 and 4.33 CEO and founder of in-studio ventures. Welcome to the playbook, Danny.

Thank you David. I'm super excited to be here. Thank you for making it time.

Oh well I love an international entrepreneur because I think for the future you have experienced

the integration of North America into Europe and into the world culture but more than just the

culture it's branding worldwide that becomes very interesting and you have multiple businesses

as described in your intro but the first question I have is where do you think your skills are

aligned most with being able to effectuate brands not just in Europe but carrying it over throughout

the world? Yeah great great question. So what we've done and what we've built is a community

right with 4.33 so we've built it from scratch into a very strong community so we have 55 million

followers on our channel but that doesn't matter it's really about the engagement with our fans.

So we started this in Europe where I'm from but and we started actually in the Dutch language

and we changed it very fast to English so the Dutch people were complaining but it was a very

smart choice because we wanted to go global we wanted to do it in a big way so to build a community

on a global scale it's really about tapping into the culture that's culture of soccer in this

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