Building the Most Innovative, Trusted and Loved Squarespace Design Agency, With Mallory Ulaszek & Kelsey Gilbert-Kreiling, Founders of Week of the Website
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 6 June 2023
⏱️ 61 minutes
🧾️ Download transcript
Summary
“The only way we were going to be able to do this was by using a lot of automations. We were thinking about scalability before we even needed to scale because we were working with contractors. So we were thinking about scaling from day one,” explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each and turned it into an incredibly successful brand built solely on the process. With over 700 successful website launches to date, Week of the Website is the most innovative, trusted and loved Squarespace design agency for creatives. Come on in and see how Mallory and Kelsey are disrupting the web design process through open collaboration, transparency, creativity, care and a whole lot of joy.
Today’s top takeaways:
- Work on the business, not in the business, every single day.
- It’s okay to raise your rates in order to allow for more growth and attract the right clients.
- Set up your business in a way that enables it to eventually be self-sustaining.
Quotes
- “When you're doing design in a really fast turnaround, you have to establish trust and comfort with your clients.” (16:42-16:48 | Mallory)
- “You will not be the person doing the thing forever. You have to build a business that has meaning to you outside of just the thing that you make or the thing that you do.” (53:39-53:50 | Kelsey)
- “There are going to be ups and downs, and you can't let them knock you off balance. Hold on tight to your core values as a company. Cling to what you know is your North Star.” (1:00:21-1:00:28 | Lindsay)
Connect with Mallory Ulaszek and Kelsey Gilbert-Kreiling:
Website | http://www.weekofthewebsite.com
Instagram | http://www.instagram.com/weekofthewebsite
Mallory’s Instagram | http://www.instagram.com/malloryulaszek
Kelsey’s Instagram | http://www.instagram.com/kelseysaurus
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.4 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without |
| 0:13.4 | a doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:19.4 | host of the Dear Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your |
| 0:54.3 | own founder goals. Welcome back to another episode of Dear Founder. I had so much fun with |
| 1:01.9 | today's guest. We laughed so hard together. Kelsey Gilbert Cryling and Mallory Lazzic, |
| 1:07.7 | founders of Week of the website, are on the same page as me on so many levels. |
| 1:13.5 | They took a $2,500 investment each and built an incredible brand built solely on process. |
| 1:20.0 | They built websites for brands in just one week. And guess how many they've built to date? |
| 1:25.1 | Over 700. But before we get into today's episode, I'm your host of |
| 1:29.6 | dear founder, Lindsay Pinchuk, and I've been building brands for nearly 25 years since college. |
| 1:35.0 | And with a $500 investment of my own, I founded, built, and sold a seven-figure business that |
| 1:39.3 | reached three million people per month across multiple platforms. This podcast is my twice weekly letter to you to |
| 1:45.8 | inspire you to find success through your own entrepreneurial endeavors. This podcast is the show I |
| 1:51.4 | wanted 13 years ago when I became an accidental female founder. So if there's anything that you |
| 1:56.7 | want to hear about or anything that you want me to share to help you through your endeavors, |
... |
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