You're listening to Podcasting Made Simple.

Hey, I'm Pete A. Turner, executive producer and host of podcasts. I've got you for about 10,

maybe 12 minutes, maybe a little longer if I run long. And I wanted to take the chance to share

with you some of my experiences on how to build the podcast muscle so that you can reliably do the things day and day out

every day that you need to do to run a show.

No matter what kind of show you have, whether it's a scripted drama, long form interview,

or something else.

How do you build something?

You're here because you're trying to like, how do I get better?

And what can I teach you from my nearly 10 years of experience and, gosh, almost 2,000

episodes that I've created? So I guess the first thing I want to do is straight up, I'm going to

talk to you right now, is I'm going to try to talk to you out of doing a podcast. That's the first

thing, because this is a serious business. There are serious people in your business.

Your competition are stars of the highest

order, athletes who have the world's attention, and we're all vying for the same pool of attention.

And it's not a gentle thing. You don't just get to do raw things. You don't just get to say,

we're going to turn on the mic and build something incredible. You have to do it day and day out.

Ideas, gosh, when people say, hey, I have this great idea for a podcast. I don't care. I don't care.

I care what you can do. I care that the idea is so good that you're compelled day and day out to feed it.

Time, money, attention. If you don't treat your podcast like a baby, like it needs you,

always to lift it up, to teach it the next thing, you have to learn. It's like learning how to be a

parent. You have to learn every step of the way how to get better and how to get more efficient,

...