You need to set in stone the experiential values that you're looking for people to have in your business.

This is entrepreneurs, the playbook.

All the great businesses, the efficient businesses are built upon knowing the personal values of the leader,

a founder, CEO, or the collective conscious of that business.

The second is experiential values. You need to set in stone the

experiential values that you're looking for people to have in your business and

the experience your consumers are going to have, your partners, your

associates, your channel partners, you need to really know those

experiential values. The third is the giving values of your company.

What legacy are you branded with?

What legacy will you be branded with?

What communication and branding and identification

of that frequency that you carry through the giving values of your company.

And then finally the receiving values of your company, which I believe giving and receiving are one.

So when I look to see my receiving values I start with

what am I going to be doing with the profits right when I determine what I'm doing

with the profits instead of being scarce of just enough or not enough

my company now becomes a more than enough company because I have already determined and connected

the dots backwards from that outset of what am I going to do with the profits to come through my company for a purpose or a cause or a reason.

Through these values is how we can build long-term wealth, profit,

fulfillment, as well as happiness.

And happiness to me is one of the biggest missions in my life.

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