We'll go to Barbel Strogg, Anders Wander, John Swanson, part two back.

Talking about how we built the Diesel Dad Mentorship and the guy that we hired to help us

create the most valuable offer I have ever created and that was valuable program we've

ever created, helping a really specific group of people.

The Diesel Dad Mentorship has been really, really cool for us and just the amount of impact

we've created over just the last eight to ten weeks of really working with dads and

ideally radically reshaping their lives and building more confident, competent, strong,

lean athletic dads that can be there for their family and the way that they show up in

the way that they want.

As we get into part two of this, I want to spend some time kind of talking about some

of the tactical pieces of the course and that at some point you can say,

great, I totally get it.

I understand that I need to have more impact with my clients.

I need to be able to charge more money.

I need to be able to create a program that is more valuable.

What actually goes into creating a very valuable program and in the course you brought up

a new, I had heard of the model before, but what is kind of the difference between the

standard funnel and the flywheel that you outline in the course?

In the previous episode, we talked about putting the customer at the forefront.

When we talk customer, what it really is, is the person that has the potential to purchase

our alumni or our actual student.

It's just really anybody that is not on the staff.

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