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Hi and welcome to the A16Z podcast.

I'm Doss with an episode on how to build business software for power users.

As more digital natives have entered the workplace, they've brought with them the expectation that

their software should allow them to configure and control it to better serve their needs.

And often these power users are also prosumers.

That is, users who can and will pay for a premium experience.

But for founders and builders,

how do you get the user experience right

when a product has to delight these power users

while being something a less savvy user can pick up and learn?

In this episode, A16Z general partner David Yulevich

and superhuman founder Raul Vora

discuss how to build products that can turn any user into a power user.

They cover how a command palette and keyboard shortcuts can improve

UI, how to on-board users to drive virality, when to expand to a second product,

and how to use pricing to position a premium product. They start though with where first generation

SAS has often struggled to deliver the right experience. The first voice you'll

hear is David's followed by Rahul's. That's somebody who thinks of himself as a power user,

I always felt like SAS tools just really never

allowed me to climb up that learning curve

...