Building One37PM, Voice in Advertising & Independent Agencies | An Interview on Cheddar

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 3 July 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This was a super cool interview that focused massively more on the Vaynermedia & VaynerX side of my life, expanding on why and how I built our new media property, One37PM - I also dive super deep into the future of voice in advertising, and why Alexa, Google Home & similar platforms are the next thing to really look out for.

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	Cause we're gonna be legends
0:07.0	From the game they're a treasure.
0:11.0	John.
0:12.0	We're back in Cannes.
0:13.0	Thank you for coming back here this year.
0:14.0	Thanks for having me.
0:15.0	Okay, let's talk about your most recent announcement.
0:17.0	You have launched 137 PM along with Harwood.
0:20.0	Yes.
0:21.0	You've taken the pure wow asset
0:22.0	and you've kind of expanded it a bit.
0:23.0	Is that what this is?
0:24.0	When I bought pure wow,
0:25.0	we established something called the gallery media group.
0:27.0	Obviously more of a B2B thing,
0:28.0	not consumer facing.
0:29.0	But it's the holding engine of the publishing company.
0:32.0	So we always expected to either acquire
0:34.0	or start more brands.
0:36.0	137 PM is the first new brand.
0:39.0	It's in the men's lifestyle.
	...

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