Building Luv Aj from Age 14, Bootstrapping a Jewelry Brand & Entrepreneurship Advice with Amanda Thomas
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 3 June 2026
⏱️ 59 minutes
🧾️ Download transcript
Summary
On today’s episode, I’m joined by Amanda Thomas, founder and creative director of Luv Aj, to talk about how she started her jewelry brand at just 14 years old and grew it into one of the most recognizable jewelry brands in the industry. Amanda shares the story of landing her first retail account at Fred Segal as a teenager, building Luv Aj without outside funding, and the lessons she’s learned from years of entrepreneurship. We also discuss work-life balance, leading a remote team, trusting your intuition, navigating difficult seasons in business and life, and what it really takes to build a lasting brand. Whether you’re an entrepreneur, creative, or simply looking for inspiration, this episode is packed with practical advice and founder insights. Enjoy!
To connect with LuvAj on Instagram, click HERE.
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To shop LuvAj, click HERE.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:04.1 | Then this woman stopped me and she was like, I love your necklace. |
| 0:06.3 | Where'd you get it? |
| 0:06.9 | I said, I made it. |
| 0:08.1 | And she's like, do you have a brand? |
| 0:09.2 | And I just fully lied and was like, yeah, I do. |
| 0:13.9 | I do have a brand. |
| 0:15.4 | You don't wake up one day and figure out your life calling or your life purpose, you do it through process of elimination. |
| 0:25.4 | Like my vision and my goal is I want Love AJ to be the go-to accessible It Girl jewelry brand for |
| 0:34.8 | the entire nation. |
| 0:38.5 | Hi, I'm Siff Hider, the founder of Aure. |
| 0:41.6 | I'm a wellness entrepreneur and digital creator, and this is my show, The Dream Bigger |
| 0:46.0 | podcast. |
| 0:47.1 | Listen, I love dreaming big, but you know what I love more? |
| 0:50.9 | Actually having the resources to make those big dreams happen. |
| 0:55.9 | And hey, dreams can sometimes be private jets, but other times, they can look a little something like having the |
| 1:00.6 | best skin of your damn life, or starting a successful business, or delving into spirituality. So on this |
| 1:08.0 | podcast, I chat with experts and thought leaders from different fields about their |
| 1:12.1 | tips and tricks on doing exactly that. |
| 1:14.4 | So let's get right into it. |
| 1:20.0 | Okay, so this even I don't know, which is shocking, but how did you get started in jewelry? |
| 1:27.4 | So when I was a teenager, my parents |
... |
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