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It's summer of 1947 at the LEGO toy factory in Billent, a small town in Central Denmark.

26-year-old factory foreman Gottfried Kirk Christians crosses the busy workshop.

Employees hunch over their benches, expertly carving new toys from wood.

Gottfried has a nod and smile for everyone he passes.

He stops at one bench to inspect an almost finished toy and sure it meets LEGO's high standards.

But he can't linger too long. He's wanted in the Managing Director's office.

As factory foreman, Gottfried's job is to keep the LEGO workshop running smoothly.

So he's often summoned to meet the boss to discuss the company's production plans.

But this is no ordinary working relationship.

Because the Managing Director and founder of LEGO is Gottfried's father, Ole Kurt Christensen.

And Gottfried is being primed to eventually succeed him as head of the company.

Hey Dad, you asked to see me? Gottfried, come in, sit down. Watch you have a look at this.

Ole rummages through a drawer and pulls out a slim white cardboard box with English writing on it.

He lays it down on the desk in front of his son. Gottfried seems puzzled. He doesn't understand English.

Watch this, what's it say? It's a toy. The contact gave it to me. Open it up. Take a look.

Gottfried opens the box. Inside are neat rows of small, colorful, plastic bricks. Aren't they great?

Ole impatiently grabs the box back and empties it out.

Plastic bricks scatter across the desk. Now look at the back of the box. The pictures show you what you can make.

Boats, trains, buildings, castles, the only limit is your imagination. And we'll be the first Danish company to make these.

Gottfried picks up one of the plastic bricks and examines it. I'm not sure. These bricks are hollow. It'll be difficult to carve out the middle.

Gottfried, we don't make them out of wood. We should use plastic like these English ones.

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