Disney's successful because people love Mickey Mouse.

Star Wars is successful because people love Luke Skywalker.

We are on a journey to make people fall in love with our characters

and if you can't do that in cartoon or book or movie form, you're in trouble.

And so we have a huge focus on that.

But also, I think the most interesting thing that's happening in Be Friends now

is that the physical collectibles are leading to a new era of digital collectors.

We have dozens of examples internally that we're watching from people that have discovered

B-friends from watching us opening up trading cards on Fanatics live never knowing about be friends or me and

three months later buying their first ever NFT.

Attention is the number one asset.

Thank you so much for coming.

I really appreciate it on this beautiful day in LA.

Vicon, this is year three.

First year we did in Minnesota, last year in Indianapolis.

When I launched V Friends three years ago it was important that the

digital collectible also had a utility and the thing that most of the market was

asking for that I felt in my community at the time was a business conference and we wanted to have a take on that and it been in my mind for a long time so VCon was so central to the V-Friend's journey.

When I thought that through, the other thing

that was important to me was to learn

in the three-year window to set us up

for any future decisions

...