Building Frameworks That Grow Your Speaking Brand with Melanie Deziel

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 11 November 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old one, it becomes a tool in your pocket. And you can keep building that toolbox as you go.”

This week, host Grant Baldwin reconnects with his good friend, renowned speaker, author, and content strategist Melanie Deziel. If you've ever struggled to organize your ideas, wanted to stand out in the crowded speaking market, or wondered how successful speakers build frameworks that turn concepts into intellectual property, you're in the right place.

Grant and Melanie explore the crucial role frameworks play in building a memorable and scalable speaking business. Melanie breaks down why frameworks matter, what separates a strong framework from a pile of raw ideas, and how you can start developing your own signature process or model. Using relatable analogies, the discussion centers around how having a clear structure not only makes your message more memorable but also acts as a powerful tool for marketing, referral, and content creation.

Listeners will gain practical strategies with Melanie’s “IRON” method—Information, Relationship, Operation, and Name—for building frameworks step-by-step. She discusses the risks of trying to cram too much into one model, why a unique name or catchy acronym isn’t the first thing you should focus on, and how to make sure your framework truly represents your expertise.

Whether you’re a new speaker refining your message or a seasoned professional reimagining your brand, you’ll find plenty of guidance on how to take your ideas from abstract to impactful!

You’ll learn:

How frameworks offer structure, scalability, and memorability
Building intellectual property (IP)
Overcoming the fear of narrowing your expertise
The IRON Method: Information, Relationship, Operation, Name
When to innovate an existing framework vs. introducing a new one
Leveraging AI for brainstorming, organization, and naming
And much, much more!

“The real challenge is having so many ideas, but they are not in a usable structure to be able to share those ideas effectively.”

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, thespeakerlab.com slash get booked
0:39.3	and register right now. We look forward to shove way too much into it.
1:01.4	So remember, you're not trying to teach everything you've ever learned about this subject.
1:05.2	It's just enough to help them understand the big ideas and want to learn more from you.
1:09.1	And then wait to name it until the end.
1:10.9	I know it's tempting. I know you've got a great name in your back pocket, but you've got to
1:14.9	hold on. You've got to wait and let the ideas take the lead.
1:23.5	Hey, what's our friend? I'm Grant Baldwin here. Welcome back to the Speak of Lab podcast.
1:26.4	Hey, I am, I'm really excited for today's conversation with my good friend, Melanie Diesel. And if you've been around the Spiegelab orbit for any length of time, you may be familiar with this name. She allegedly said that she came into our orbit in 2014. I was like, I don't even know if the Spiegelab was around then, but she was one of the OG students. She did some coaching for a while with students. It's been on
1:49.1	the podcast numerous times. We've hosted numerous Q&As together with speakers. We recorded a
1:53.7	course together many, many years ago. And so Mel, let's get the band back together. Good to have
1:58.9	you here. It's so good to be back. I love it.
2:03.4	I was pulling up here. I mean, we're on episode 560, 570, I don't know, something.
2:09.1	You are on episode 51. You were in double digits. And then episode 251. So it's been way too long.
2:16.5	And so it's good to have you back here. We also co-hosted a few somewhere in between. Yeah, you're right. You're correct. Somewhere in the mix there. So you've been on a lot. You've been around. Again, you're one of those OGs there. So I'm just giving you props here. Also, a side note, listener, if you've ever heard me talk about the steakhouse buffet analogy,
	...

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