Building Empathetic Enterprises: Andy Sitison’s Vision for Human and Earth-Centric Innovation

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 10 November 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Central to Andy Sitison’s mission is the amplification of trust and authenticity in corporate research and decision-making. His methods ensure anonymity and safety for contributors, fostering environments where people can share their stories candidly. . By integrating long-form storytelling into data collection, Andy transcends the limitations of traditional surveys, providing authentic voices to communities and employees whose experiences are often marginalized by closed metrics and generic feedback mechanisms.

Transcript

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0:00.0	We start to see, hey, they're really highly anxious or they're not.
0:03.8	They got a lot of joy.
0:04.7	They got a lot of hate.
0:05.5	They got a little or anger.
0:22.9	They don't have, we have sadness and anger, not hate. But, you know, all these types of scores. And so we start to see how they're feeling and why they're feeling that way. And then you always have the stories themselves with quotes. and you know, you can go in once you can use GPT to like analyze something and say,
0:21.9	okay, give me three quotes that represent that in the stories. And here
0:26.7	GPT comes with, you know, three profound statements that you're like, oh, wow, you know, I have a new
0:31.4	in minutes, we can take a customer to have a whole new perspective on something they've worked on for 10 years.
0:38.8	And it's almost like they just birth the new baby.
0:41.9	Like they'll be like, oh my God.
0:43.4	And, you know, they're always surprised, shocked and happy about it.
0:46.3	So it's really fun.
0:48.6	Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving
0:56.2	businesses. I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,
1:01.6	strategies, and secrets that have propelled entrepreneurs and business leaders to success.
1:09.8	I could not be more thrilled with my next guest, Andy Citizen, CTO of Share More Stories.
1:17.3	Andy, just in our little conversation before we pushed record and all of the great information that you provided me as well as what I found on the internet. I'm just really intrigued by
1:29.2	how you've shaped your career and your narrative because you've done so many different things.
1:36.0	Yes, you've been at the forefront of tech. You've been working in AI for longer than many of us
1:41.9	knew that it existed. But you also are a nonprofit founder. You also are a
1:50.2	family man and I've poured a lot into that. You have so many interesting projects going on.
1:58.2	And I really truly believe that this helps you shape the narrative of share more stories
	...

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