Building EliteFTS with Dave Tate - Coaching Success - #526
Barbell Logic
Barbell Logic
4.6 • 1.2K Ratings
🗓️ 16 February 2024
⏱️ 78 minutes
🧾️ Download transcript
Summary
Matt talks to Dave Tate about building EliteFTS. What were the struggles, successes, and untold stories that created EliteFTS?
Dave Tate & EliteFTS had a huge impact on Matt Reynolds & Barbell Logic, whether it be from introducing him to the Russian programming literature, to programming tips and principles, to recommending the e-Myth.
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Building EliteFTS - Before EliteFTS
Both Dave's dad and grandfather were business owners, who inculcated and demonstrated the value of hard work. Dave helped his dad as a teenager, and his dad stressed the importance of quality products (which Dave has stressed with EliteFTS' equipment).
As a teenager, Dave grew sick and tired of being "beat all the time," so he trained harder and worked harder and started to see benefits. His wrestling coach saw him running stairs one day and told him that if he worked harder than everyone else, he wouldn't be beat. This, paired with the benefits of strength, started to help him build confidence.
Dave also struggled in college, but ultimately decided to return, work hard, and brought up his GPA.
He was deciding whether to move to Columbus or Cleveland and ultimately decided to move to Columbus (in part) because of a girlfriend, which meant that Dave would train with Louie Simmons at Westside Barbell.
Dave had different jobs, including personal training, bouncing, and gym management, and describes in his story at a couple points where he did not want to continue on the track he found himself, so he made a change.
Helping Louie sell equipment and deal with customer service, paired with creating a Q&A website, ultimately created EliteFTS.
Building EliteFTS
Elite FTS began in the late 1990s, with the internet early and shipping times for gym equipment being 16 weeks.
He learned, from eMyth, that he needed to free up time to spend more time as manager and then owner of the business.
Dave and Matt talk about the importance of adversity and how it has refined them both. This aligns with Matt's voluntary hardship principle. Ultimately, as a business owner, coach, and human, you will face adversity. Prepare yourself by doing so voluntarily so that when the involuntary challenges come, you can handle them better and grow from them as well.
Enjoy Dave and Matt talking about building EliteFTS.
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Transcript
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| 0:00.0 | You're listening to Barbell Logic. |
| 0:04.7 | The podcast where we talk about what it means to experience strength. |
| 0:08.3 | And how you can use simple, hard and effective strategies in training and nutrition to improve your life. |
| 0:15.0 | It starts with meeting you where you are right now and finding lasting solutions. |
| 0:20.0 | Welcome to the show. Welcome to the Barbic Logic podcast. You're listening to another episode of the |
| 0:36.6 | Coaching Success series and I'm here with a very special guest. I'm |
| 0:40.6 | super excited to talk to him today. It's Dave Tate, man. Welcome to the show. |
| 0:44.8 | Hey, thank you. I'm glad to be on. Dude, there's some stuff I want to share with you because I don't think you know. |
| 0:50.3 | First off, I'm 45 today. Some old. |
| 0:53.0 | Happy birthday, ma'am. |
| 0:54.0 | Thank you. |
| 0:55.0 | You have told lots of stories about your power lifting career |
| 0:59.0 | and you have all these great table talks |
| 1:01.0 | with these great lifters of both today in the past and I want to give you an opportunity to talk a little bit about |
| 1:06.7 | the business of elite FTS and what it's meant to you and your life but I do want to take a quick |
| 1:11.8 | second because I don't think you know and I apologize |
| 1:14.5 | I normally don't get emotional I don't think you know what you and your business and your life |
| 1:21.9 | have meant to me I run a multi-million dollar business. |
| 1:25.6 | We have professionalized online coaching. I got into powerlifting because of you. I became |
| 1:31.2 | a professional strongman out of that I totaled elite in every weight |
| 1:35.1 | class from 220 to 308 because I found your articles in the late 90s on |
| 1:40.1 | testosterone.net which is now T- Nation and started reading elite fitness now elite |
... |
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