Building Digital Communities on Geneva with Kim Johnson

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 23 May 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 162: Community can be defined as "a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals." Today’s episode embodies this definition perfectly as Natalie welcomes Kim Johnson, Head of Community at Geneva, to discuss the power of online communities and how influencers, brands, and small businesses can build a network that will last the long term. Natalie and Kim discuss ways to create an authentic community that is both fun and a great marketing tool, and how evolution and innovation play a key role in successful online communities. Kim shares her views about the web-like nature of digital communities and how not every brand needs one (and that’s OK!). She also provides insight into which brands are doing it right and why. For your own benefit, we encourage you to NOT take a shot every time the word "community" is said! Today’s episode dives into: The how and why of community Tips for brands and small businesses to build and nurture community How to differentiate between a large following and a tight knit community How to scale up as an influencer and set yourself apart in an online community Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Kim kimjohnson._ and Geneva @geneva. Thank you to our sponsors for making this episode possible. Check out these deals just for you: TAILOR BRANDS - Get 40% off when you go to tailorbrands.com/realreel Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast
0:03.0	nation.
0:04.0	How can we
0:05.0	How can we involve our customers
0:10.0	how can we involve our customers, our community, and how we're thinking about this, the naming, the color, if you're creating content on social media, how can we partner with our people we have relationships with to make
0:24.5	something really interesting, something really fun. I think it's less about
0:27.5	kind of community in a silo as a brand and more about having a community
0:32.0	mentality for all of the things that you bring to life.
0:39.0	Welcome to the Real Real, where I take you behind the Instagram reel and into the real lives of entrepreneurs, content
0:45.4	creators, and anyone who inspires me and may inspire you too.
0:49.2	I'm your host Natalie Barboo and let's get into it.
1:00.0	Hello everybody welcome back to the real real podcast with me Natalie Barboo. I am your host and I'm a little soft-spoken today because I pretty much lost my voice. I'm currently in New York City which I'm so happy about. You guys know how much I love New York. If you don't know, I did used to live here for one year.
1:13.0	I lived in the West Village.
1:14.6	It was great, and now I'm back just for a long extended work occasion.
1:21.2	I can't even call this a vacation because I am honestly so burnt out from working and I think I overdid it.
1:28.6	I should do a whole video on burnout because I feel like I know what it is now.
1:32.2	I feel incredibly I know what it is now. I feel incredibly
1:34.4	incredibly burnt out. I have been going from meetings to meetings to meetings to
1:38.2	meetings and the whole point of being in New York is that I don't have to do them
1:41.3	on Zoom. So I'm meeting a few friends, but mostly I am meeting people for Rela
1:46.0	and meeting investors, meeting other founders,
1:49.0	just meeting anyone in the industry of like the tech startup industry and my voice is absolutely gone.
	...

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