In today's podcast we touch on something that I have enormous amount of passion for is absolutely the foundation of my

business success which is culture HR people I'm

Flabbergasted that people don't understand how a successful long-term business plays which is you have to establish the culture

You have to drive through optimism. You have to suffocate out negativity

You have to create a framework a container a structure a strategy an

Implementation on how you put people first while still building a business so many people pick money over people and that's fine in the short-term

You look profitable in the short-term, but in the fucking long game

You will see how this dividends play out every single time people over profit till the end

This is the Gary V. Audio experience

We're gonna be

Clayton wants to know how do you push your team beyond their best

Clayton great question way to start off 2015 good questions

Actually I picked this one right like

Who knows Barry Horowitz's

But that was so subconscious too. There's a congression. I thought we should do it. Um

I

Really really really think that the best way to push somebody above their own means is to guilt them into it

And I know that's a weird kind of answer

But it is my honest belief that the thing that drive for so everybody's driven by different things

So the really answer to your question is to use your ear right to your

Oxygen to my ear right you know the ear is the key in this scenario because the truth is the way to push somebody above their limits

It's to actually have individual conversations with them about what is their holy, you know, grail right like what do they want to accomplish

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