meta_pixel
Tapesearch Logo
Log in
Beast over Burden powered by Barbell Logic

Building Community thru Voluntary Hardship with Jason McCarthy of GORUCK - Ep 370

Beast over Burden powered by Barbell Logic

Barbell Logic

Nutrition, Fitness, Health & Fitness

4.71.2K Ratings

🗓️ 21 June 2021

⏱️ 43 minutes

🧾️ Download transcript

Summary

Jason McCarthy of GORUCK discusses rucking, his Army service, & building community through voluntary hardship & shared suffering. He shares his story of how we went from US Army Special Forces (Green Beret) to founding and running a company that--similar to Barbell Logic--believe in voluntary hardship and building community.

If you're interested in GORUCK or their gear, go to http://goruck.go2cloud.org/aff_c?offer_id=16&aff_id=2784 and check out their high-quality clothing & gear. Disclaimer: Barbell Logic is compensated for purchases made using this link.
 
You can learn more about GORUCK here.

Jason joined the Army after 9/11 because of 9/11. He enlisted and eventually completed the long, arduous Green Beret pipeline. In the Army, but especially the Green Berets, shared suffering strengthens teams and prepares these units for difficulties of combat. While civilian rucking does not, cannot, and does not aim to simulate Special Forces training, the community and choosing to push oneself beyond one's limits and the comforts of society helps provide purpose and build community, as GORUCK events are done in groups.

You have to swim against the current these days. Lifting, rucking--you have to choose to follow these pursuits and maintain the practice to reap the benefits they provide. 

This will benefit you in life, as no one--even those who shirk form hardship and choose the comfortable, the convenient, the easy--would not say that life is easy. 

With any change, it's important to START--start small, start now or as soon as you can. Commit to beginning. Take your first step. Stop thinking, planning, considering: do. 

We celebrate these steps. We celebrate PRs. We celebrate improvement and betterment. 

They also discuss the benefits of being a novice and how pursuing new challenges helps prevent burnout with those long term pursuits and things we must do. 

Finally, the joy of completion comes up. If you've never experienced a ruck flop after a heavy, long ruck, you're missing out. It's the feeling of racking the bar after your last heavy rep, jumping in a pool after a hard workout, cracking open a beer after a long ruck. After shared suffering comes communal celebration.

GET STARTED with one-on-one online coaching FOR FREE!

Get your FIRST MONTH FREE on all strength and nutrition coaching plans.  No discount code needed and includes a 10-day, no obligation trial.  https://bit.ly/2MKeOoh
Special offers from BLOC and our partners:  https://barbell-logic.com/offers/
Connect with the hosts
Connect with the show

Transcript

Click on a timestamp to play from that location

0:00.0

Hey listeners, this is normally when we would talk about a holiday sale or how

0:07.4

now is the right time to start with online coaching because of how much money

0:10.5

you can save. However, as I met with our marketing team earlier this month to

0:14.8

discuss promotional ideas, we found ourselves focusing on the ideal outcomes

0:19.3

for people who want to work with a coach and that called to mind how many of

0:23.1

our clients got into this for the form corrections and ended up making real

0:27.8

life transformations through strength training. We realized that the ideal

0:31.9

barbell logic client is not afraid of hard work. They don't just have goals, they

0:36.5

are driven by continual self-improvement. They pursue strength because they

0:40.7

care deeply about the people who they love who depend on them. We know that

0:45.6

price is always a consideration when it comes to deciding to sign up for

0:48.9

something. But our successful clients tell us that in addition to carefully

0:53.0

deciding where to invest their money, they're also very intentional about how they

0:57.3

invest their time. And when you care about your time that much, there is fear that

1:01.8

you could waste your time and not see the results you want. If any of this sounds

1:05.9

like you, I'm here to make you a promise. You give us six months of two to four

1:10.8

workouts a week and if you don't see changes in your strength or form, we will

1:14.9

give you all of your money back. That's all six months. The worst case scenario is

1:20.2

it ends up costing you nothing. The best case scenario is you invest in yourself

1:24.7

and you get exactly what you want out of your training. The only risk is about

1:28.7

on yourself. It's time to place that bet and put your money where your goals are.

1:33.4

Get matched with your coach now at barbelllogic.com slash coaching. That's barbelllogic.com

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Barbell Logic, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Barbell Logic and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.