Building Community Around Experience (Melanie Whelan and Derek Blasberg) | BoF VOICES
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 26 March 2018
⏱️ 16 minutes
🧾️ Download transcript
Summary
On the #BoFVOICES stage, chief executive Melanie Whelan told CNN’s Derek Blasberg that people are the key to maintaining the cult-like indoor cycling company’s special culture as it grows.
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Transcript
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| 0:00.0 | Hi, I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the |
| 0:07.0 | B-OF podcast. Voices is the most stimulating gathering of fashion industry leaders on the planet. |
| 0:13.0 | What makes voices different is that we mix our industry with fascinating people from other sectors, |
| 0:19.0 | from the worlds of economics, activism, health and wellness, |
| 0:22.5 | medicine, film, philanthropy, technology, media, and so many more. |
| 0:27.7 | Fashion doesn't live in a bubble and nor should it. |
| 0:30.4 | This is one of the sessions from our 2017 gathering. |
| 0:34.5 | Derek Blasberg has been a SoulCycle rider for years now. |
| 0:37.9 | So when we managed to convince Melanie Whelan CEO of SoulCycle to speak to us at Voices, |
| 0:43.7 | there was no one better than Derek to come to Voices to speak to her. |
| 0:47.4 | And we really wanted to explore this idea of building community around experience. |
| 0:51.7 | So here's Derek Blasberg and Melanie Whelan at Voices 2017. |
| 0:56.0 | Just a quick note, this conversation was recorded live in front of an audience, so please excuse any audio issues. |
| 1:04.0 | Hi everyone, I'm Derek, if anyone didn't know that's Melanie. |
| 1:09.0 | And we're talking about community here at SoulCycle. I'm Derek, if anyone didn't know that's Melanie. |
| 1:14.2 | And we're talking about community here at SoulCycle. |
| 1:20.2 | My first SoulCycle experience was probably about eight or nine years ago, and I had heard about it before I'd done it. |
| 1:21.9 | And the sense of community, I think, was almost immediate. |
| 1:26.5 | A lot of my friends and I were joking that it sounded more like a cult than a fitness regime |
| 1:31.3 | because people were so dedicated. |
| 1:33.3 | And so, you know, it was not even an exercise program. |
| 1:37.3 | They talked about it all day. |
... |
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